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Real food for your best friend

Human-grade & AAFCO-balanced
Body Condition Guide

Is the portion right for your dog?

Forget the scale for a second — your dog's shape is the truest read. Tap the one that matches, and we'll show you how the portion adjusts.

The 10-second hands-on check

1Feel the ribs. Run both hands along the chest — you should feel ribs easily, like the back of your hand. Not see them, not dig for them.
2Look from above. You want a waist that tucks in behind the ribs — an hourglass, not a loaf of bread.
3Look from the side. The belly should rise from the chest toward the back legs, not hang level.

Bowl not finished? Read this first.

7 in 10 McDuffy dogs weigh under 10 kg — and the right fresh portion for a small dog is smaller than most owners expect. Kibble is puffed and airy, so it fills a bowl. Fresh food is dense — real meat and rice, no air — so the correct portion sits low in the bowl and looks small next to the kibble scoop you were used to.

A real-size example

A 6 kg adult dog on Chicken It Up eats about 145 g a day — roughly 73 g per meal, twice a day. That's just over a quarter of a 500 g bag per day. In a bowl, it looks modest. It's correct.

Leftovers usually mean the portion is generous, not that she dislikes it — check the portion before changing the recipe.

Check a portion

Enter your dog's weight to see the typical adult daily portion for each recipe. Your body-condition tap above nudges it ±15%.

kg

Showing portions for a just right shape.

Enter a weight above to see daily portions.

Guidance, not a prescription — your plan's grams are computed exactly at checkout. These are adult portions: puppies eat 1.5–2.5× more for growth, so take the quiz for a puppy plan. Want age and activity factored in too? Try the full feeding calculator.

This is your own read of your dog's shape — not a vet assessment. Breeds carry weight differently, and puppies, pregnant or nursing dogs, and dogs with health conditions have different needs. If the shape changes fast, the appetite drops off, or anything just worries you, message us on Viber and check with your vet.