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Our Story

Our mission is to accelerate the world’s transition to nutritious conscious food for our pets.

"We have to give our animals equal introspection as ourselves towards the pursuit of better nutrition."We, humans, are in a constant reiteration loop towards the pursuit of creating the best product as possible. Chasing perfection is in our very nature. This is no exception in McDuffy, it is the rule. With that said, we wanted to take this time to explain who we are and what our motivations are.

New technology has allowed us to provide full-spectrum nutrition in all food more efficiently, yet kibble is the same kibble as it was a century ago. We are educated enough to agree on the phrase, ‘you are what you eat’. Our mission is to accelerate the world’s transition to nutritious conscious food for our pets. Simply, allocating enough thought to at least think about how we can make dogs happier and healthier. Knowing we can feed one dog with something that is transparently nutritious is enough reason to get started in the first place.

We are truth seekers, the best product always wins. In food, the best product is one that is tasting, nutritionally full, and priced fairly. Our ‘truth’ is where we can check all these boxes, one dog at a time.

  • Sold only where we have full control…

    It’s important that the people who offer our food are experts in the industry. Our employees are trained to give full nutritional advice tailored to every dog. This is why we only sell to those who are mission-focused on increasing the health of animals, nothing less. You’ll never find us in places where we can’t give you our full transparency and secrets to help your pet.

  • HOW WE TREAT ANIMALS MATTER...

    We have to give our animals equal introspection as ourselves towards the pursuit of better nutrition.

  • The dog nutrition revolution starts here.

    At McDuffy, we're a team of concious pet owners, vets, and biochemists blazing the trail towards the new Pet Lifestyle Revolution. Because who else will do it?

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