Kibble uses low-cost "feed-grade" ingredients like meat by-products, meals, and fillers that aren't approved for human consumption. High-temperature processing destroys nutrients, so synthetic vitamins must be sprayed on. These shortcuts reduce cost but compromise nutrition and digestibility.

Raw food retains nutrients but carries significant bacterial risks (salmonella, E. coli, listeria) for both dogs and humans. McDuffy's gentle cooking process eliminates these pathogens while preserving 90%+ of natural nutrients — giving you the benefits of fresh food without the safety concerns.

Not all fresh food is created equal. Many brands use lower-quality ingredients, aren't formulated by board-certified nutritionists, or add unnecessary preservatives. McDuffy uses only human-grade ingredients, is formulated by American board-certified veterinary nutritionists, and contains zero preservatives.

Human-grade means every ingredient meets the same safety and quality standards as food for human consumption. This is legally regulated and means our food is made in facilities that meet human food safety standards. Most pet food is "feed-grade" — made with ingredients not approved for humans.