Where it all began...


In the dreamy picturesque Irish Highlands, we’ve continue to raise the standard for proper full spectrum pet nutrition. Now we’re ready to spread our generational family labrador line, The McDuffy’s, greatest secrets to the world. We’ve been changing animal lives, now we let you into our little secrets.

We’ve had dogs in our different generations of our family heritage, some picky, some allergic, but all shared the same quality, bundles of joy taking in the very best food nature has to offer. Actions speak louder than words, but even louder are your dog’s actions. Now that our kitchen is a lot bigger, join in our secret and see for yourself.

Like many others, we have brought new furry friends to our home in the pandemic. We allowed ourselves to get more in touch with reality, starting from our household. Our pets are an extension of ourselves. If our health is our true wealth, then our dog’s health is also our health.

Our mission is to accelerate the world’s transition to nutritious conscious food for our pets.

Where it all began...


In the dreamy picturesque Irish Highlands, we’ve continue to raise the standard for proper full spectrum pet nutrition. Now we’re ready to spread our generational family labrador line, The McDuffy’s, greatest secrets to the world. We’ve been changing animal lives, now we let you into our little secrets.

We’ve had dogs in our different generations of our family heritage, some picky, some allergic, but all shared the same quality, bundles of joy taking in the very best food nature has to offer. Actions speak louder than words, but even louder are your dog’s actions. Now that our kitchen is a lot bigger, join in our secret and see for yourself.

Like many others, we have brought new furry friends to our home in the pandemic. We allowed ourselves to get more in touch with reality, starting from our household. Our pets are an extension of ourselves. If our health is our true wealth, then our dog’s health is also our health.

Our mission is to accelerate the world’s transition to nutritious conscious food for our pets.

Our Values

"We have to give our animals equal introspection as ourselves towards the pursuit of better nutrition."

We, humans, are in a constant reiteration loop towards the pursuit of creating the best product as possible. Chasing perfection is in our very nature. This is no exception in McDuffy, it is the rule. With that said, we wanted to take this time to explain who we are and what our motivations are.

New technology has allowed us to provide full-spectrum nutrition in all food more efficiently, yet kibble is the same kibble as it was a century ago. We are educated enough to agree on the phrase, ‘you are what you eat’. Our mission is to accelerate the world’s transition to nutritious conscious food for our pets. Simply, allocating enough thought to at least think about how we can make dogs happier and healthier. Knowing we can feed one dog with something that is transparently nutritious is enough reason to get started in the first place.

We are truth seekers, the best product always wins. In food, the best product is one that is tasting, nutritionally full, and priced fairly. Our ‘truth’ is where we can check all these boxes, one dog at a time.

Do you have any questions?