Start slow so the tummy adjusts.
Moving to fresh, gently
Your dog's tummy is used to their current food. Mixing in a little more McDuffy every few days gives it time to adjust — no overnight swaps.
The plan
Percentages are of your dog's total daily food. This is the same schedule printed on the feeding card in your portal.
Half and half.
Mostly McDuffy now.
Fully on fresh.
What's normal, day by day
Every dog adjusts at their own pace — here's what most of the journey looks like, and what each stage is quietly doing.
Sniffing, excitement, picking the fresh bits out first
All normal — and a good sign. Serve the mix at room temperature, not fridge-cold.
A slightly softer stool around day 2–3 is a normal adjustment while the gut gets used to real food. It should stay formed — just softer — and settle as the mix evens out.
Suddenly turning the nose up? That's a stage, not a verdict
Right around the 50/50 mark, some dogs hesitate — the bowl smells different from what they've eaten for years. It does not mean the recipe is wrong. Three rescue moves, in order:
- Warm the food ~10 seconds. Gentle warmth releases the aroma, and aroma is most of a dog's appetite.
- Hand-feed the first 3 bites. Then set the bowl down and step back. Your hand is the most trusted serving dish in the house.
- Slow the mix-down one step. Go back to the previous ratio for 2–3 more days, then move forward again. Slower is still forward.
Start looking for the wins
As you reach 100%, watch for a shinier coat, steadier energy through the day, and smaller, firmer stools. These are the everyday signs the switch is landing well — snap a day-1 photo of your pup so you can compare.
When to slow down
The schedule serves your dog, not the other way around. Three simple rules:
Serving and storage, quickly
- Keep packs frozen until the day before serving.
- Thaw the next day's food in the fridge overnight — not on the counter.
- Once thawed, keep refrigerated and use within 3 days. Do not refreeze.
- Serve at room temperature; never microwave-hot.
Your dog's exact grams for every step are already computed on your feeding plan.
Open my portalAround day 5, tell us how it's going. Thirty seconds — it helps us fine-tune your plan.
Day-5 check-inEvery dog is different. Puppies, seniors, pregnant or nursing dogs, and dogs with health conditions should switch foods under your vet's guidance. When in doubt, go slower — a 14-day transition (3–4 days per step) is a perfectly good transition.