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Real food for your best friend

Human-grade & AAFCO-balanced

The 10-Day Switch

Moving to fresh, gently

Your dog's tummy is used to their current food. Mixing in a little more McDuffy every few days gives it time to adjust — no overnight swaps.

The plan

Percentages are of your dog's total daily food. This is the same schedule printed on the feeding card in your portal.

Days 1–3 25% McDuffy · 75% current food

Start slow so the tummy adjusts.

Days 4–6 50% McDuffy · 50% current food

Half and half.

Days 7–9 75% McDuffy · 25% current food

Mostly McDuffy now.

Day 10+ 100% McDuffy

Fully on fresh.

How much is that in grams? Take the percentage of your dog's total daily amount. A dog that eats 200 g a day starts Days 1–3 with about 50 g of McDuffy mixed into 150 g of their current food. Your exact daily grams are on your plan in the portal.

What's normal, day by day

Every dog adjusts at their own pace — here's what most of the journey looks like, and what each stage is quietly doing.

Days 1–3 · The warm-up

Sniffing, excitement, picking the fresh bits out first

All normal — and a good sign. Serve the mix at room temperature, not fridge-cold.

A slightly softer stool around day 2–3 is a normal adjustment while the gut gets used to real food. It should stay formed — just softer — and settle as the mix evens out.

Days 4–6 · The picky wall

Suddenly turning the nose up? That's a stage, not a verdict

Right around the 50/50 mark, some dogs hesitate — the bowl smells different from what they've eaten for years. It does not mean the recipe is wrong. Three rescue moves, in order:

  • Warm the food ~10 seconds. Gentle warmth releases the aroma, and aroma is most of a dog's appetite.
  • Hand-feed the first 3 bites. Then set the bowl down and step back. Your hand is the most trusted serving dish in the house.
  • Slow the mix-down one step. Go back to the previous ratio for 2–3 more days, then move forward again. Slower is still forward.
Days 7–10 · The payoff watch

Start looking for the wins

As you reach 100%, watch for a shinier coat, steadier energy through the day, and smaller, firmer stools. These are the everyday signs the switch is landing well — snap a day-1 photo of your pup so you can compare.

When to slow down

The schedule serves your dog, not the other way around. Three simple rules:

Loose stool 2+ days Go back one step to the previous ratio and hold it until stools firm up, then continue.
Refuses 2+ meals Stay a step longer. Hold the current ratio a few extra days with the rescue moves above — don't push forward.
Anything worrying Pause the switch. Message us on Viber and check with your vet — trust your gut, you know your dog best.

Serving and storage, quickly

  • Keep packs frozen until the day before serving.
  • Thaw the next day's food in the fridge overnight — not on the counter.
  • Once thawed, keep refrigerated and use within 3 days. Do not refreeze.
  • Serve at room temperature; never microwave-hot.

Your dog's exact grams for every step are already computed on your feeding plan.

Open my portal

Around day 5, tell us how it's going. Thirty seconds — it helps us fine-tune your plan.

Day-5 check-in

Every dog is different. Puppies, seniors, pregnant or nursing dogs, and dogs with health conditions should switch foods under your vet's guidance. When in doubt, go slower — a 14-day transition (3–4 days per step) is a perfectly good transition.